HOW IS CONTENT WRITING GROWING BUSINESSES IN INDIA?

 

We all know the very popular phrase “CONTENT IS KING, MARKETING IS QUEEN”.But have you ever thought in detail how and why? Well, Content is actually the King and Marketing is really the Queen who are required to build a profitable and powerful Empire or “Brand” to get people connect with it. Quality, consistent content helps a business to reach heights of success without a doubt thus helping it to grow and spread. Let us see how.

WHAT DO WE EXACTLY MEAN BY CONTENT?

In simple words, talking about marketing, especially the digital one, when you open a website whatever you see or read is content. It can be article, Content writing services Delhi can be blog, can be newsletter, can be a free consultation or Call-To-Action button, can be those attractive words on a social media page. Also the mails that you receive from a company offering you their products or services consists of content etc.

LET US SEE WHY CONTENT IS CALLED THE KING

Let us see in detail why content is called the king or in other words why and how content contributes towards the growth of a business.

Ø ANSWERS ALL YOUR QUESTIONS

When you open a company’s web page for the first time to know what it is all about it is the content that gives you a trailer what the whole film is about after which you decide to buy the ticket or in other words give a click to that button in front of you to get a glimpse of the whole business and how it will be useful to you.

Ø IMPROVED TRACTION ON SOCIAL MEDIA

If you are wondering that despite having so and so followers on social media why things are not working, then probably it is the time to bring quality content into picture which would cause traction or pull your audiences towards your business definitely.

Ø YOUR AUDIENCE WILL HAVE FAITH ON YOU

When you are providing quality content to your customers you are building a relationship with them organically. Since you are providing content to your customers without wanting anything in return customers are more than willing to build faith on you and your company.

Ø MORE CONVERSIONS BRINGING MORE SALES

Original content makes your audiences associate the uniqueness of your brand with themselves and get the idea that what you are going to deliver to them is different from other Graphic Designing Services Delhi businesses or brands. Therefore they become more curious to discover about your brand. There should be definitely a Call-To-Action button or link to quickly convert leads to consumers.

Ø YOUR BUSINESS WILL BE MORE VISIBLE TO AUDIENCES

All thanks to SEO (Search Engine Optimization), if your business produces quality content consistently it will definitely help your SEO efforts. With a developed content strategy, such as the pillar/cluster model, your content should help you rank higher in search engines.

• INCREASED BRAND VALUE

When you are providing high value content to your target audience and succeeding in making the business talk with the consumers and relate to their emotions consequently as a brand, it increases your brand value.

 

SOME INDIAN COMPANIES USING CONTENT JUST THE RIGHT WAY ARE

• ZOMATO
• OREO INDIA

 

• FLIPKART

 

• IMPERIAL BLUE

 

There are also other Indian brands which are making use of content in the right way to grow their business. Therefore by now you have definitely understood that Content is really the king and without a powerful content a business is as good as non-existent. Kudos to all the Indian companies who are making it big with their content and growing gradually.

BOTTOM LINE

Therefore, it can be rightly said that Content is the King as it is the king who gives us the idea of how an empire would be. Similarly content is the first impression or trailer as mentioned earlier which gives us an idea or impression of what is the business Website Development Services Delhi about or how it can help. Therefore, if marketing is Queen, content is definitely the King and both when executed well can run the empire called business in a smooth way and work wonders